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FUTURE:TRIALS – STFNs explores what clinical research must become in the future. We’re looking to understand how recruitment, timelines, site operations, regulation, and data infrastructure will need to change and what different stakeholders should be doing today to prepare.

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Charlotta Norgaard

CEO and Founder of Patient in Research

Charlotta Norgaard is a Patient Expert, clinical trial advocate, and founder of Patient in Research, specializing in patient-centered innovation across clinical development, digital health, medtech, and pharmaceutical research. Combining extensive professional expertise with lived experience as a clinical trial participant, she helps organizations transform patient engagement from a compliance activity into a strategic advantage.

Charlotta's work spans research and development and across the entire lifecycle, supporting startups, researchers, technology companies and sponsors in designing solutions that align with real patient needs, improve adoption, strengthen clinical trial participation, and generate meaningful outcomes. Charlotta has contributed to the development of combination therapies integrating medicines and digital technologies, including mobile health applications, patient-facing platforms, user validation, and beta testing.

As a mentor and trainer for EIT Health startup programs and innovation bootcamps, she has guided health and technology entrepreneurs in validating concepts, reducing development risk, refining value propositions, and embedding patient insight into both product strategy and business growth. Her expertise helps innovators avoid costly assumptions and build solutions that are not only technically feasible but also relevant, trusted, and usable by the people they are intended to serve.

A recognized international speaker and advisor, Charlotta works at the intersection of clinical research, technology, and patient engagement, helping organizations create more effective clinical trials, accelerate innovation, and develop healthcare solutions that deliver measurable value for patients, healthcare systems, and industry alike.

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Patient in Research is a patient-centered consultancy specializing in clinical research, healthcare innovation, digital health, and patient engagement across the full research and development lifecycle. Founded by Patient Expert and clinical trial advocate Charlotta Nørgaard, the company helps pharmaceutical, biotech, medtech, and technology organizations integrate meaningful patient insight into the development of therapies, clinical trials, digital solutions, and healthcare services.

Working at the intersection of science, technology, and lived experience, Patient in Research supports sponsors, CROs, startups, research institutions, and innovation teams in designing more effective, inclusive, and patient-centered research. The company provides strategic guidance on patient engagement, clinical trial design, participant experience, recruitment and retention strategies, decentralized and hybrid trial models, digital health innovation, patient-facing technologies, user validation, and beta testing.

Patient in Research has contributed to initiatives involving combination therapies, digital therapeutics, mobile health applications, and technology-enabled care models, helping organizations align innovation with real-world patient needs while strengthening adoption, trust, and long-term impact.

Through advisory services, workshops, startup mentoring, and international speaking engagements, including innovation programs within EIT Health, Patient in Research helps organizations reduce development risk, improve relevance, and create solutions that are both scientifically robust and meaningful to the people they are intended to serve.

As clinical research continues to evolve through decentralized trials, digital technologies, AI-supported solutions, and patient-centered innovation, Patient in Research enables organizations to move beyond assumptions and build research and healthcare solutions grounded in patient experience, usability, and real-world value.